This was a online ad to remind the reader that although this is down times in the economy you can help lighten the weight/stress for everyone around you by throwing a party for the holidays, and we are the company that can work with your needs to make it all happen to keep the holiday spirits alive.
To me this didn't seem like a successful visual message because I believe that when introducing information in a ad, its like introducing one person to another, the most important thing someone wants to know before getting informed is who is speaking. In this ad instead of announcing who they are from the beginning they chose the type or strategy with a attractive header to keep the reader reading first then leading them to more info, to who they are,etc.
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